Evaluation Question 2 - How effective is the combination of your main product and ancillary texts?

In this A2 year our task as a group was to create a horror teaser trailer along with a magazine cover and poster .We have created the blog,trailer and ancillary texts all under our group "Hidden Productions". As a group we believe it is very important to have continuity and combination between all of our work. Below you can see all the examples of this explained in our products.

Final outcomes of "Hidden Productions" Main products and Ancillary texts:

Teaser trailer:



Teaser Posters:

Billboard Poster:

Theatrical poster:

Magazine cover:

Subscribers edition magazine cover:

All the way through the project and development we have tried to make this very clear in the main products and ancillary texts by including our recognizable logo in all. Below you can see the logo flash up right at the start of the of our teaser trailer this is effective because it is big and bold at the start and the first thing you see so the viewers will remember the logo then be able to identify it on other texts.

We then deiced it was very important to to include these on all the other texts such as the teasers and full version of Billboard and Theatrical posters. Below we have identified where the logo is on all of our work to make them link together.

It was very important the the main product "the teaser trailer" had points in it which were easily recognizable in the other texts, through out the blog creation, trailer and posters and magazine covers we stuck to 3 main colors , these were red , white, and black these colors are most common in horror movies as the white and black stand out and the red signifies blood and danger. In the trailer here you can see we have used a blood red bold font for the titles ,and then again in a spooky horror type text for the intertitles.

The spooky like text on the right was then used in the first poster creation which was the teaser billboard poster, this created a noticeable link between the trailer and the start of the ancillary text creations . (see text used in poster below)




























At the end of the trailer the film name "hidden" and "coming soon" flashed up in big white writing , this matched the logo at the beginning as that was also in white, we then used this bold white on most of our posters as it was eye catching and professional. Above you can see it used in the trailer and i have highlighted where it was used on the different posters below.

We used images of the main girl Jess in all of our posters and magazine covers as she was seen a lot in the trailer so people would instantly notice her on the posters and magazine covers. We made her look and style on the 2 magazine covers very similar to the ones in the trailer to keep the contiguity as you can see here in a print screen from the trailer and a image from the photo shoot for the magazine.
         

Her hair is down and straight in both, she is wearing causal clothing and has no make up on in both images to make sure they were as alike as possible.



To make the posters more exciting by including a unique selling point (the pictures in the eyes) and to make them combine with each other we subtlety placed shots from the trailer into Jess's eyes. This is a method used in loads of horror posters such as "The Grudge", "The Eye", "The Ring" and many others. This turned out to be really effective and looked very professional and we received lots of positive class feed back. These are the screen prints of the shots from the trailer used and underneath them the outcome in the posters.

When creating the magazine we used a close up image of the main character, We choose a close up of Jess as there are many in the trailer and  it connects the two texts together , She is also the main subject in the trailer therefore we made her the main focus of the magazine cover.

Close up shots of Jess in the trailer-

  

                                   
and here is the magazine cover with the close up of Jess on it.

Lastly I also included a picture of the location on the front cover of the magazine offering "behind the scenes images inside" this links to the trailer because there is a really effective panning shot of the caravan location which the readers will instantly recognise on the cover as its such a interesting a spooky typical horror location. Below is the panning shot of the caravan location in the trailer.

Overall I think all of our texts (the trailer, billboard poster,theatrical poster,magazine cover and subscribers edition) combine well together and have lots continuity. They all look very much of a horror theme which is very important for the release of horror genre movie as they need to capture an audience which we feel as a group we have done very successfully .We are more then happy with all the texts as a combining package as each one fits the brief and looks very professional and effective and would fit perfectly in the horror slasher movie genre. If we could have made anything more effective i would