Question 7- Who is the target audience and how does the trailer appeal to them. Give examples and then look at how this will affect your trailer and target audience?

The cabin in the woods has a core audience of both male and female age ranging between 15 and 30. This group of people are ones who like to be made jump and like to be made feel threatened and frightened by the film itself.

There is a key USP in this film that draws some of the audience in and they are the Chris Hemsworth fan base. He has become an A list star and has featured in Snow white and the huntsman play lead role of the huntsman. He has also featured in the avengers playing Thor.

So to sum up the cabin in the woods appeals to the audience because:

Ø  Horror genre

Ø  Star – Chris Hemsworth

Ø  Hybrid genre – horror/ sci-fi

Ø  Modern horror

From looking at the cabin in the woods as a group we have decided that we will use ideas of target audience they are:

Ø  Horror genre (slasher)

Ø  Young teenage cast

Ø  Appeal to the age audience of 15 – 30 year old

Ø  Appeal to the male and female gender