Sunday, 21 October 2012

Question 2 - Where might a trailer be seen? How will different formats affect the viewing of the trailer?


Where might a trailer be seen?

Trailers for movies started of in the cinema screened after the actual film had been shown. However this wasn’t actually a good idea or practical because many people left straight after the film had finished so it was not being given its full potential. After assessing this and working out an alternative they decided to move the trailers so that they where previewed before the film started this worked well as the whole audience saw it and still to date it remains before the film is screened.


How will different formats affect the viewing of the trailer?

The formats you can view a trailer in are:
-The cinema
-An online viewing (for example fan sites and official websites)
-A class viewing
-On the TV (adverts)

By viewing the trailer in the cinema you will have the best experience out of all the options above. This is purely because the cinema is made for the viewers overall experience, this means that you are guaranteed the best audio quality, most of the time the best video quality, more of an atmosphere with other viewers and no distractions stopping you from viewing the trailer.

A format that is becoming increasingly popular is the Internet and in recent years people have been uploading and watching trailers to sites such as YouTube. However the Internet is viral marketing and sending friends and family links is becoming extremely popular, through recent research advertisements and links to trailers are now being shown on websites such as Facebook and Hotmail.

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